Absolutely everyone - from any industry - is welcome, from seasoned drinkers to full teetotalers to anyone who just fancies testing the waters (pun intended) by doing something a little a different.

At TTFC there is zero alcohol, but there is also zero preaching, prying, pressuring or judging. Who are we to tell you what to drink or how to live your life?

Everything TTFC does is in the spirit (pun intended, again) of enjoyment, and our goal is simple: to have as much fun as possible.

We aim to achieve this goal through travel, connection, collaboration and learning.

TTFC champions and promotes non-alcoholic and alternative drinks brands, and joins forces with the hospitality industry’s best hotels, restaurants, venues, suppliers and communities to offer trips and retreats, hotel stays, hotel and networking events, parties, supper clubs and panel talks.